Industrie Clothing is a fashion leader in Australia and New Zealand. Established in 1999, Industrie is well known for their streetwear, formalwear and denim products but has more recently moved into swimwear and kid's wear. Industrie product is now stocked in David Jones department stores as well as Industrie stores throughout Australia. The company is run from a 4D-built application, written by Inc. Inc in Auckland. The application is used for product development and costings. The style data management component is used to maintain control of style data during the development phase including style codes, product design images, development history and most importantly price calculations which is critical to maintaining the lead in the super competitive fashion industry.