The Bleu Vert company was founded in 1998 by a co-founder of Rapunzel, a well-known actor of organic food in France. As a distributor with expertise in cosmetics, Bleu Vert offers natural and organic products based on fair trade and sustainable development from German laboratories. In 2010, more than 2 million organic products distributed by Bleu Vert had been sold online or via retailers. A 4D-based application created by Logic'Gram manages the company's production.